2025-08-20
近期，有一部分企业网站呈现流量连续下滑的迹象，这与近一年百度不断迭代的算法有着密切的关系，其中，对企业站点影响最为直接的就是清风算法。 截止目前，百度清风算法已经持续推出三个版本，其主要的核心目的就是严厉打击：标题作弊，但针对不同版本，强调的侧重点不同，值得我们关注。 百度清风算法：3.0、2.0、1.0版本，浅析！ 简陋理解：清风算法上线的核心目的主要是提高用户的搜索体验，净化百度搜索生态环境，它利用如下三个版本，规范站长对商业网站建设的策略： 百度清风算法1.0 这个版本于去年9月底正式上线，针对全网类型站点，主要用于打击“网页标题”的不规范设置，主要包括： ① 标题关键词堆积，不断的罗列关键词在页面
<span class="mxswl_cn-lzsjar highlight" style="color:#f73131;">中</span>。 ② 标题呈现虚假，诱导性<span class="mxswl_cn-xvutwj highlight" style="color:#f73131;">的</span>标语，而实际内容确毫无相关。 ③ 利用【官方】等符号，标注假官网，亦或<span class="mxswl_cn-imkoan highlight" style="color:#f73131;">是</span>恶意做竞争对手官方<span class="mxswl_cn-lwkzxz highlight" style="color:#f73131;">的</span>品牌词。 <span class="mxswl_cn-lmkcoz highlight" style="color:#f73131;">百度</span>清风算法2.0 该版本于今年5月份正式上线，主要针对<span class="mxswl_cn-zovnig highlight" style="color:#f73131;">的</span>站点类型为下载资源站，严厉打击： ① 诱导用户下载 利用醒目<span class="mxswl_cn-lpoimi highlight" style="color:#f73131;">的</span>目标关键词字样、图片等形式，<span class="mxswl_cn-bcoffy highlight" style="color:#f73131;">引</span>导用户，错误<span class="mxswl_cn-bpjlup highlight" style="color:#f73131;">的</span>下载<span class="mxswl_cn-fybcxb highlight" style="color:#f73131;">一</span>些推广软件。 ② 无目标下载资源 虚假信息，根本没有真实<span class="mxswl_cn-fzwglp highlight" style="color:#f73131;">的</span>下载资源，这<span class="mxswl_cn-gvztcf highlight" style="color:#f73131;">一</span>点在电影资源类<span class="mxswl_cn-etjjud highlight" style="color:#f73131;">的</span>网站，表现尤为突出。 ③ 恶意<span class="mxswl_cn-ikjwpt highlight" style="color:#f73131;">的</span>网页跳转 当你点击相关下载按钮后，自动跳转到其他网页。 <span class="mxswl_cn-vkegnx highlight" style="color:#f73131;">百度</span>清风算法3.0 近期，即将正式上线，主要综合上述两<span class="mxswl_cn-aznptl highlight" style="color:#f73131;">个</span>版本，<span class="mxswl_cn-crjfbm highlight" style="color:#f73131;">一</span>再提高“下载类网站”页面流量<span class="mxswl_cn-cdftnz highlight" style="color:#f73131;">的</span>实际用户体验，它主要包括： ① 明确下载地址：清晰、简单、直观，避免呈现诱导性<span class="mxswl_cn-gagepw highlight" style="color:#f73131;">的</span>按钮、图片、文字等。 ② 强调资源安全性：确保下载流程、以及下载资源，安全，<span class="mxswl_cn-ptguog highlight" style="color:#f73131;">不</span>具备恶意木马，窃取用户隐私<span class="mxswl_cn-bxpocg highlight" style="color:#f73131;">的</span>行为。 ③ 明确下载通道：若有多<span class="mxswl_cn-omyqqn highlight" style="color:#f73131;">个</span>下载渠道，比如：高速下载，需要清楚标注。 ④ 避免捆绑下载：在下载高速下载器<span class="mxswl_cn-sblzsp highlight" style="color:#f73131;">的</span>同时，避免捆绑下载、自动按照非目标软件。 ⑤ 优化下载体验：需要详尽<span class="mxswl_cn-vexlik highlight" style="color:#f73131;">的</span>标注软件版本以及相关软件信息<span class="mxswl_cn-dhixsh highlight" style="color:#f73131;">的</span>简介。 推举参考：《<span class="mxswl_cn-cxfcdt highlight" style="color:#f73131;">百度搜索</span>下载站质量规范》 针对上述，清风算法3<span class="mxswl_cn-rudlna highlight" style="color:#f73131;">个</span>版本，值得关注，也最容易被<span class="mxswl_cn-ypcymn highlight" style="color:#f73131;">百度</span>官方识别<span class="mxswl_cn-mbklnx highlight" style="color:#f73131;">的</span>就<span class="mxswl_cn-hngekl highlight" style="color:#f73131;">是</span>标题<span class="mxswl_cn-xqbupr highlight" style="color:#f73131;">的</span>错误设置，因此，你有必要了解：标题<span class="mxswl_cn-yhglyl highlight" style="color:#f73131;">的</span>作用，如何设置网页标题，这篇文章。 总结：面对清风算法3.0<span class="mxswl_cn-ranics highlight" style="color:#f73131;">的</span>上线，企业<span class="mxswl_cn-fokjwo highlight" style="color:#f73131;">第一</span>要自查：网页标题<span class="mxswl_cn-nxqtxb highlight" style="color:#f73131;">的</span>问题，其次对于“下载站”我们应该重点优化页面体验，有必要<span class="mxswl_cn-htihtg highlight" style="color:#f73131;">的</span>话，可能需要舍弃相关<span class="mxswl_cn-waxhcd highlight" style="color:#f73131;">的</span>既得利益。 绿泡泡堂SEO学习网 https://www.绿泡泡堂seo.com版本！</p>
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<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-bu-rang-bai-du-zhua-qu-shou-lu-he-zhan-xian-wang-luo-tui-guang-zhuan-yuan-zhuan-yuan-wang-luo-tui-guang-xue-xi-wang-seo.html" class="mxswl_cn-vcoslz fs-5">如何<span class="mxswl_cn-wzdffu highlight" style="color:#f73131;">不</span>让<span class="mxswl_cn-omindh highlight" style="color:#f73131;">百度</span>抓取收录和展现-网络推广专员-专员-网络推广-学习网-SEO</a></h3>
<div class="mxswl_cn-hvrbge meta">
<span>2025-08-20</span>
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<p>1.概述 在分析这<span class="mxswl_cn-qkjkwh highlight" style="color:#f73131;">个</span>问题之前，其实要先明白<span class="mxswl_cn-fuxncn highlight" style="color:#f73131;">一个</span>事情： 我们为啥要研究如何控制<span class="mxswl_cn-qpkokl highlight" style="color:#f73131;">百度</span>抓取和展示<span class="mxswl_cn-yqfpgm highlight" style="color:#f73131;">的</span>问题？ 原因在于：<span class="mxswl_cn-wvktqf highlight" style="color:#f73131;">一个</span>网站有成千上万<span class="mxswl_cn-znquqw highlight" style="color:#f73131;">的</span>网页；并<span class="mxswl_cn-nbdrek highlight" style="color:#f73131;">不</span>需要每<span class="mxswl_cn-wxvfwl highlight" style="color:#f73131;">一个</span>页面都展示给客户；也就<span class="mxswl_cn-xvifsp highlight" style="color:#f73131;">是</span>说<span class="mxswl_cn-xopmqp highlight" style="color:#f73131;">不</span>需要每<span class="mxswl_cn-tvkegn highlight" style="color:#f73131;">一个</span>页面都需要<span class="mxswl_cn-dmsyka highlight" style="color:#f73131;">百度</span>去抓取；同时每天<span class="mxswl_cn-awceov highlight" style="color:#f73131;">百度</span>来抓取我们网站<span class="mxswl_cn-abcotc highlight" style="color:#f73131;">的</span>力<span class="mxswl_cn-ywhhnv highlight" style="color:#f73131;">度是</span>有限<span class="mxswl_cn-otamid highlight" style="color:#f73131;">的</span>，我们要保障<span class="mxswl_cn-saefdo highlight" style="color:#f73131;">百度</span>抓取<span class="mxswl_cn-okezwu highlight" style="color:#f73131;">的</span>效率；把<span class="mxswl_cn-hpydec highlight" style="color:#f73131;">一</span>些<span class="mxswl_cn-gzswje highlight" style="color:#f73131;">不</span>相干<span class="mxswl_cn-hzvkwt highlight" style="color:#f73131;">的</span>，杂乱<span class="mxswl_cn-galese highlight" style="color:#f73131;">的</span>因素帮<span class="mxswl_cn-ifmpyd highlight" style="color:#f73131;">百度</span>蜘蛛清理掉；让<span class="mxswl_cn-hlnytn highlight" style="color:#f73131;">百度</span>蜘蛛专心抓取我们认为能够对访客有用<span class="mxswl_cn-bbypjf highlight" style="color:#f73131;">的</span>网页。 日志分析完之后，了解了目前蜘蛛爬行<span class="mxswl_cn-ztbuvt highlight" style="color:#f73131;">的</span>状况，重点就<span class="mxswl_cn-mzzttx highlight" style="color:#f73131;">一</span>些列表页，<span class="mxswl_cn-tlqqzx highlight" style="color:#f73131;">不</span>渴望蜘蛛对它进行爬行,同时有<span class="mxswl_cn-ustovr highlight" style="color:#f73131;">一</span>些列表页已经被<span class="mxswl_cn-kmwqyt highlight" style="color:#f73131;">索引</span>，要从<span class="mxswl_cn-rwyeco highlight" style="color:#f73131;">索引中</span>将这些列表页删除; 下面将论述如何来处理这些页面。 2.如何<span class="mxswl_cn-jrsfyl highlight" style="color:#f73131;">不</span>让蜘蛛爬行和抓取列表页 对于<span class="mxswl_cn-oowdjp highlight" style="color:#f73131;">不</span>渴望蜘蛛爬行和<span class="mxswl_cn-vhiovh highlight" style="color:#f73131;">索引的</span>列表页，可进行以下处理: 1．在robots.txt 文件<span class="mxswl_cn-ospnyy highlight" style="color:#f73131;">中</span>，将<span class="mxswl_cn-pldsjc highlight" style="color:#f73131;">不</span>渴望访问<span class="mxswl_cn-ppmebo highlight" style="color:#f73131;">的</span>页面进行Disallow，如下图所示： 对于:User-agent<span class="mxswl_cn-pmglwt highlight" style="color:#f73131;">的</span>处理，使用<span class="mxswl_cn-couqfi highlight" style="color:#f73131;">的是</span>*；<span class="mxswl_cn-wfgzdd highlight" style="color:#f73131;">是</span>针对所有<span class="mxswl_cn-ygmrer highlight" style="color:#f73131;">的搜索引擎</span>蜘蛛； 在此robots.txt<span class="mxswl_cn-hykpue highlight" style="color:#f73131;">中</span>，经过长期<span class="mxswl_cn-lmdtwq highlight" style="color:#f73131;">的</span>日志分析，已经去除了很多<span class="mxswl_cn-qshvse highlight" style="color:#f73131;">不</span>相关<span class="mxswl_cn-ornqlx highlight" style="color:#f73131;">的</span>爬行目标，比如：图片类，样式表类，JS等脚本文件类等； 2．对于具体<span class="mxswl_cn-akfhci highlight" style="color:#f73131;">的</span>产品<span class="mxswl_cn-rtvrfk highlight" style="color:#f73131;">的</span>供应商列表页，这类页面想<span class="mxswl_cn-jjfhdl highlight" style="color:#f73131;">索引</span>，但<span class="mxswl_cn-lbtfaw highlight" style="color:#f73131;">是</span>分页页面<span class="mxswl_cn-vaufuz highlight" style="color:#f73131;">不</span>渴望被<span class="mxswl_cn-rxogwa highlight" style="color:#f73131;">索引</span>。 这里面<span class="mxswl_cn-qbfgrg highlight" style="color:#f73131;">的</span>分页部分，对于链接Url进行nofollow，如下图所示： 3．对于图片类<span class="mxswl_cn-dfdrrd highlight" style="color:#f73131;">的</span>，我<span class="mxswl_cn-fpcoww highlight" style="color:#f73131;">不</span>渴望进行<span class="mxswl_cn-fogbtb highlight" style="color:#f73131;">索引</span>，并同样通过robots.txt进行控制，如下图所示： 3. 如何将已经<span class="mxswl_cn-dugvay highlight" style="color:#f73131;">索引的</span>列表页从<span class="mxswl_cn-evamat highlight" style="color:#f73131;">百度索引中</span>删除 1．对于已经收录<span class="mxswl_cn-yezrht highlight" style="color:#f73131;">的</span>列表页，特殊<span class="mxswl_cn-ftoobh highlight" style="color:#f73131;">是一</span>些渴望客户访问<span class="mxswl_cn-wmfjlf highlight" style="color:#f73131;">的</span>产品供应商页<span class="mxswl_cn-ebwanr highlight" style="color:#f73131;">的</span>分页列表；可进行noindex，nofollow如下处理: 2．对于<span class="mxswl_cn-vrjhwa highlight" style="color:#f73131;">一</span>些目前已经被<span class="mxswl_cn-ayzvwg highlight" style="color:#f73131;">百度索引</span>，但<span class="mxswl_cn-extpzq highlight" style="color:#f73131;">是</span>确实已经<span class="mxswl_cn-goxqtb highlight" style="color:#f73131;">不</span>存在<span class="mxswl_cn-ivioie highlight" style="color:#f73131;">的</span>页面，可直接编写<span class="mxswl_cn-rpwxqw highlight" style="color:#f73131;">一个</span>sitemap文件，到<span class="mxswl_cn-gnnkqw highlight" style="color:#f73131;">百度</span>站长平台进行死链提交； 当然，如果渴望<span class="mxswl_cn-aebefm highlight" style="color:#f73131;">百度</span>继续<span class="mxswl_cn-bpgcnr highlight" style="color:#f73131;">索引</span>你<span class="mxswl_cn-jjfjvl highlight" style="color:#f73131;">的</span>网页，但<span class="mxswl_cn-unsdxc highlight" style="color:#f73131;">是不</span>在快照<span class="mxswl_cn-vbhzou highlight" style="color:#f73131;">中</span>显示，那么我们可以通过在网页<span class="mxswl_cn-kpwbvi highlight" style="color:#f73131;">中</span>增添meta标签<span class="mxswl_cn-kquvgs highlight" style="color:#f73131;">的</span>方式来处理设置： <metaname=“robots”content=“noarchive”>这<span class="mxswl_cn-rqlvsp highlight" style="color:#f73131;">个是</span>针对所有<span class="mxswl_cn-hxwxcn highlight" style="color:#f73131;">搜索引擎的</span>； 如果想仅针对<span class="mxswl_cn-lmktcg highlight" style="color:#f73131;">百度</span>，可以这么写： <metaname=“Baiduspider”content=“noarchive”> <span class="mxswl_cn-fekqsc highlight" style="color:#f73131;">不</span>过<span class="mxswl_cn-ibfzgh highlight" style="color:#f73131;">一</span>般<span class="mxswl_cn-hivjzi highlight" style="color:#f73131;">不</span>建议这么做。 以上<span class="mxswl_cn-dwgtis highlight" style="color:#f73131;">是</span>我目前对于自己网站<span class="mxswl_cn-ktunuu highlight" style="color:#f73131;">不</span>让<span class="mxswl_cn-jzjphm highlight" style="color:#f73131;">百度</span>收录<span class="mxswl_cn-dhlhou highlight" style="color:#f73131;">的一</span>些做法。</p>
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<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-jin-xing-ge-ren-zhi-ye-gui-hua-bai-du-wang-zhan-xue-xi-wang-zhi-ye-gui-hua-ge-ren-wang-zhan-seo.html" class="mxswl_cn-liqnpt fs-5">如何进行<span class="mxswl_cn-czxvkt highlight" style="color:#f73131;">个</span>人职业规划-<span class="mxswl_cn-gigkvl highlight" style="color:#f73131;">百度</span>网站-学习网-职业规划-<span class="mxswl_cn-hjvtyn highlight" style="color:#f73131;">个</span>人-网站-SEO</a></h3>
<div class="mxswl_cn-kfogvd meta">
<span>2025-08-20</span>
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<p>记得刚刚加入工作<span class="mxswl_cn-wznhkr highlight" style="color:#f73131;">的</span>时候，还做着<span class="mxswl_cn-fxwuio highlight" style="color:#f73131;">一</span>年<span class="mxswl_cn-evkalj highlight" style="color:#f73131;">一</span>跳槽，跳槽翻<span class="mxswl_cn-pnuarm highlight" style="color:#f73131;">一</span>番<span class="mxswl_cn-zajpby highlight" style="color:#f73131;">的</span>美梦，而现实则把自己稚嫩<span class="mxswl_cn-bcoxia highlight" style="color:#f73131;">的</span>想法彻底打破。可能每<span class="mxswl_cn-xhaxyp highlight" style="color:#f73131;">个</span>人都有自己<span class="mxswl_cn-gfiapg highlight" style="color:#f73131;">的</span>规划，但<span class="mxswl_cn-mbovgr highlight" style="color:#f73131;">是不一</span>定<span class="mxswl_cn-ejolfn highlight" style="color:#f73131;">是</span>合理<span class="mxswl_cn-tbexhb highlight" style="color:#f73131;">的</span>规划，因此我作为过来人，渴望和大家分享<span class="mxswl_cn-exmktd highlight" style="color:#f73131;">一</span>下关于<span class="mxswl_cn-gjkrga highlight" style="color:#f73131;">个</span>人规划<span class="mxswl_cn-hxavwn highlight" style="color:#f73131;">的</span>现实问题。年轻<span class="mxswl_cn-ubxouh highlight" style="color:#f73131;">的</span>时候对职场<span class="mxswl_cn-inmcyx highlight" style="color:#f73131;">不</span>了解，同时过分地自信又让自己心里浮躁，总会影响自己<span class="mxswl_cn-rnnphi highlight" style="color:#f73131;">的</span>工作，我亦如此。<span class="mxswl_cn-zohznh highlight" style="color:#f73131;">不</span>过工作了7年下来，实实在在经验到如果真<span class="mxswl_cn-kjsmqr highlight" style="color:#f73131;">的</span>想做出成绩，浮躁<span class="mxswl_cn-oismac highlight" style="color:#f73131;">是</span>最大<span class="mxswl_cn-iumkaa highlight" style="color:#f73131;">的</span>敌人。只有踏踏实实坐在自己<span class="mxswl_cn-suflai highlight" style="color:#f73131;">的</span>位子上耕耘<span class="mxswl_cn-qqlyhs highlight" style="color:#f73131;">一</span>段时间，才干真正找到自己<span class="mxswl_cn-yeotrm highlight" style="color:#f73131;">的</span>价值，才干让自己<span class="mxswl_cn-wsnjot highlight" style="color:#f73131;">的</span>能力得到释放，否则在段时间内做出成绩<span class="mxswl_cn-kkzaiu highlight" style="color:#f73131;">的</span>概率小之又小。老板爱慕<span class="mxswl_cn-hgwbef highlight" style="color:#f73131;">的不</span>仅仅<span class="mxswl_cn-pfkbet highlight" style="color:#f73131;">是</span>能力强<span class="mxswl_cn-hkxpjg highlight" style="color:#f73131;">的</span>员工，更爱慕踏实工作，能够连续为公司创造价值<span class="mxswl_cn-ewoqro highlight" style="color:#f73131;">的</span>员工。员工在公司创造价值<span class="mxswl_cn-dtodam highlight" style="color:#f73131;">的</span>同事，也<span class="mxswl_cn-thovmy highlight" style="color:#f73131;">是</span>在培养自己<span class="mxswl_cn-sklmuw highlight" style="color:#f73131;">的</span>员工，培养丰富地体会、培养市场嗅觉、培养员工和公司<span class="mxswl_cn-wcfhvp highlight" style="color:#f73131;">的</span>磨合，只有对员工充分信赖以后才干交给员工更重要<span class="mxswl_cn-kmzhpx highlight" style="color:#f73131;">的</span>任务，这样员工才干有更杰出<span class="mxswl_cn-hcblvy highlight" style="color:#f73131;">的</span>表现机会，也<span class="mxswl_cn-hroohw highlight" style="color:#f73131;">是</span>为<span class="mxswl_cn-nrchvu highlight" style="color:#f73131;">个</span>人职场生涯厚积薄发<span class="mxswl_cn-sfqtoc highlight" style="color:#f73131;">的</span>过程。所以，如果你真<span class="mxswl_cn-wnsgve highlight" style="color:#f73131;">的</span>渴望能够有所成就，在<span class="mxswl_cn-lidlsh highlight" style="color:#f73131;">个</span>人规划<span class="mxswl_cn-iwpjyr highlight" style="color:#f73131;">的</span>时候<span class="mxswl_cn-xcjpnr highlight" style="color:#f73131;">一</span>定要有每家公司丰富<span class="mxswl_cn-gltriu highlight" style="color:#f73131;">的</span>体会，而靠跳槽来提升<span class="mxswl_cn-silrvw highlight" style="color:#f73131;">个</span>人价值<span class="mxswl_cn-vggjal highlight" style="color:#f73131;">是</span>违背市场规律<span class="mxswl_cn-cdrmly highlight" style="color:#f73131;">的</span>，也<span class="mxswl_cn-mjrllb highlight" style="color:#f73131;">是</span>用人单位最<span class="mxswl_cn-rppenp highlight" style="color:#f73131;">不</span>爱慕看到<span class="mxswl_cn-ofykmh highlight" style="color:#f73131;">的</span>结果。记得刚刚加入工作<span class="mxswl_cn-fyvbbr highlight" style="color:#f73131;">的</span>时候，还做着<span class="mxswl_cn-kxsjcf highlight" style="color:#f73131;">一</span>年<span class="mxswl_cn-xvdfxi highlight" style="color:#f73131;">一</span>跳槽，跳槽翻<span class="mxswl_cn-cuwlfg highlight" style="color:#f73131;">一</span>番<span class="mxswl_cn-oevqyf highlight" style="color:#f73131;">的</span>美梦，而现实则把自己稚嫩<span class="mxswl_cn-uacbql highlight" style="color:#f73131;">的</span>想法彻底打破。可能每<span class="mxswl_cn-wvzsma highlight" style="color:#f73131;">个</span>人都有自己<span class="mxswl_cn-jpzjws highlight" style="color:#f73131;">的</span>规划，但<span class="mxswl_cn-zgdgof highlight" style="color:#f73131;">是不一</span>定<span class="mxswl_cn-juihct highlight" style="color:#f73131;">是</span>合理<span class="mxswl_cn-fatxrr highlight" style="color:#f73131;">的</span>规划，因此我作为过来人，渴望和大家分享<span class="mxswl_cn-viddln highlight" style="color:#f73131;">一</span>下关于<span class="mxswl_cn-qwaxks highlight" style="color:#f73131;">个</span>人规划<span class="mxswl_cn-irbhhg highlight" style="color:#f73131;">的</span>现实问题。年轻<span class="mxswl_cn-eachbt highlight" style="color:#f73131;">的</span>时候对职场<span class="mxswl_cn-fetjsj highlight" style="color:#f73131;">不</span>了解，同时过分地自信又让自己心里浮躁，总会影响自己<span class="mxswl_cn-jwdfja highlight" style="color:#f73131;">的</span>工作，我亦如此。<span class="mxswl_cn-dxcuqc highlight" style="color:#f73131;">不</span>过工作了7年下来，实实在在经验到如果真<span class="mxswl_cn-dtrhyk highlight" style="color:#f73131;">的</span>想做出成绩，浮躁<span class="mxswl_cn-lxlsgh highlight" style="color:#f73131;">是</span>最大<span class="mxswl_cn-fvdorx highlight" style="color:#f73131;">的</span>敌人。只有踏踏实实坐在自己<span class="mxswl_cn-fzqise highlight" style="color:#f73131;">的</span>位子上耕耘<span class="mxswl_cn-ptkhiq highlight" style="color:#f73131;">一</span>段时间，才干真正找到自己<span class="mxswl_cn-ztbpoe highlight" style="color:#f73131;">的</span>价值，才能让自己<span class="mxswl_cn-wqykrm highlight" style="color:#f73131;">的</span>能力得到释放，否则在段时间内做出成绩<span class="mxswl_cn-dzgrnk highlight" style="color:#f73131;">的</span>概率小之又小。老板爱慕<span class="mxswl_cn-ltyywl highlight" style="color:#f73131;">的不</span>仅仅<span class="mxswl_cn-filyoj highlight" style="color:#f73131;">是</span>能力强<span class="mxswl_cn-sskqzt highlight" style="color:#f73131;">的</span>员工，更爱慕踏实工作，能够连续为公司创造价值<span class="mxswl_cn-jjxrqx highlight" style="color:#f73131;">的</span>员工。员工在公司创造价值<span class="mxswl_cn-fdpxjw highlight" style="color:#f73131;">的</span>同事，也<span class="mxswl_cn-qmxrbf highlight" style="color:#f73131;">是</span>在培养自己<span class="mxswl_cn-unfbzl highlight" style="color:#f73131;">的</span>员工，培养丰富地体会、培养市场嗅觉、培养员工和公司<span class="mxswl_cn-asvwxc highlight" style="color:#f73131;">的</span>磨合，只有对员工充分信赖以后才干交给员工更重要<span class="mxswl_cn-ryctjy highlight" style="color:#f73131;">的</span>任务，这样员工才干有更杰出<span class="mxswl_cn-fsiltv highlight" style="color:#f73131;">的</span>表现机会，也<span class="mxswl_cn-cpaeig highlight" style="color:#f73131;">是</span>为<span class="mxswl_cn-qwsilt highlight" style="color:#f73131;">个</span>人职场生涯厚积薄发<span class="mxswl_cn-teimpr highlight" style="color:#f73131;">的</span>过程。所以，如果你真<span class="mxswl_cn-gobvix highlight" style="color:#f73131;">的</span>渴望能够有所成就，在<span class="mxswl_cn-mwaffl highlight" style="color:#f73131;">个</span>人规划<span class="mxswl_cn-tyjeju highlight" style="color:#f73131;">的</span>时候<span class="mxswl_cn-dodwnn highlight" style="color:#f73131;">一</span>定要有每家公司丰富<span class="mxswl_cn-cbyika highlight" style="color:#f73131;">的</span>体会，而靠跳槽来提升<span class="mxswl_cn-dqifql highlight" style="color:#f73131;">个</span>人价值<span class="mxswl_cn-mqsqar highlight" style="color:#f73131;">是</span>违背市场规律<span class="mxswl_cn-czkmmw highlight" style="color:#f73131;">的</span>，也<span class="mxswl_cn-cqvlwj highlight" style="color:#f73131;">是</span>用人单位最<span class="mxswl_cn-ygqpvb highlight" style="color:#f73131;">不</span>爱慕看到<span class="mxswl_cn-zukdne highlight" style="color:#f73131;">的</span>结果。如何进行<span class="mxswl_cn-kwovez highlight" style="color:#f73131;">个</span>人职业规划-<span class="mxswl_cn-ztujxl highlight" style="color:#f73131;">百度</span>网站</p>
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<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-li-yong-guan-jian-zi-zhi-shu-qu-ping-gu-bai-du-guan-jian-ci-jia-ge-xue-xi-wang-guan-jian-ci-guan-jian-zi-zhi-shu-jia-ge.html" class="mxswl_cn-mzccas fs-5">如何利用关键字指数，去评估<span class="mxswl_cn-auesvm highlight" style="color:#f73131;">百度</span>关键词价格？-学习网-关键词-关键字-指数-价格</a></h3>
<div class="mxswl_cn-vnyopl meta">
<span>2025-08-20</span>
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<p>如果你曾经服务于SEO代理机构，那么你<span class="mxswl_cn-qhchos highlight" style="color:#f73131;">一</span>定做过<span class="mxswl_cn-fqqfrg highlight" style="color:#f73131;">百度</span>关键词价格查询系统，用于目标用户对于特定关键词优化报价，在早几年这<span class="mxswl_cn-hlqprw highlight" style="color:#f73131;">是</span>标配，并具有<span class="mxswl_cn-ohcftr highlight" style="color:#f73131;">一</span>定<span class="mxswl_cn-qppfeq highlight" style="color:#f73131;">的</span>参考价值，随着SEO服务机构逐渐<span class="mxswl_cn-oxetgp highlight" style="color:#f73131;">的</span>增多，想要精准<span class="mxswl_cn-xhrzkk highlight" style="color:#f73131;">的</span>评估某<span class="mxswl_cn-wslwvb highlight" style="color:#f73131;">个百度</span>关键词价格，还<span class="mxswl_cn-domxyy highlight" style="color:#f73131;">是</span>相对比较困难。 通常情况，在评估<span class="mxswl_cn-nwuokg highlight" style="color:#f73131;">一个</span>关键词价格<span class="mxswl_cn-xmonle highlight" style="color:#f73131;">的</span>时候，我们有<span class="mxswl_cn-msyevd highlight" style="color:#f73131;">一个</span>重要<span class="mxswl_cn-hjtlyd highlight" style="color:#f73131;">的</span>参考指标，那就<span class="mxswl_cn-lhxtsa highlight" style="color:#f73131;">是</span>关键字指数。 什么<span class="mxswl_cn-ooxpfc highlight" style="color:#f73131;">是</span>关键字指数？ 简陋理解，关键字指数就<span class="mxswl_cn-egsjwj highlight" style="color:#f73131;">是</span>在特定时期内，某<span class="mxswl_cn-kurkix highlight" style="color:#f73131;">个</span>关键词<span class="mxswl_cn-kfdlbx highlight" style="color:#f73131;">的</span>平均<span class="mxswl_cn-lmywtk highlight" style="color:#f73131;">搜索</span>量，通常来讲我们谈论<span class="mxswl_cn-wijppw highlight" style="color:#f73131;">一个</span>关键字指数<span class="mxswl_cn-etssoo highlight" style="color:#f73131;">的</span>时候，主要<span class="mxswl_cn-nemqtr highlight" style="color:#f73131;">是</span>日均<span class="mxswl_cn-jvhsja highlight" style="color:#f73131;">搜索</span>量。 <span class="mxswl_cn-biymbj highlight" style="color:#f73131;">一</span>般在查询关键字指数<span class="mxswl_cn-ifajjr highlight" style="color:#f73131;">的</span>时候，我们通常还会统计关键词<span class="mxswl_cn-rxqmtc highlight" style="color:#f73131;">的</span>收录总量，首页TOP10自然排名URL<span class="mxswl_cn-tjkeej highlight" style="color:#f73131;">的</span>PR，注意这里我们指<span class="mxswl_cn-yschdk highlight" style="color:#f73131;">的是</span>PR，而<span class="mxswl_cn-qmtwcb highlight" style="color:#f73131;">不是百度</span>权重，这还<span class="mxswl_cn-gkeqkw highlight" style="color:#f73131;">是</span>有区别<span class="mxswl_cn-rzacdo highlight" style="color:#f73131;">的</span>。 那么，如何去给出<span class="mxswl_cn-lwgcwy highlight" style="color:#f73131;">一个</span>关键词优化报价？ 1、评估<span class="mxswl_cn-pgqwdt highlight" style="color:#f73131;">百度</span>关键词价格 影响关键词价格<span class="mxswl_cn-fojmuo highlight" style="color:#f73131;">的</span>因素主要包括：关键字指数与收录量、反向链接<span class="mxswl_cn-cpkzro highlight" style="color:#f73131;">的</span>成本、原创内容成本、社交媒体营销成本，通常来讲<span class="mxswl_cn-zplzly highlight" style="color:#f73131;">不</span>同公司对关键词优化报价<span class="mxswl_cn-mrgvpp highlight" style="color:#f73131;">是</span>完全<span class="mxswl_cn-kzhzdj highlight" style="color:#f73131;">不</span>同<span class="mxswl_cn-xtekqz highlight" style="color:#f73131;">的</span>，主要<span class="mxswl_cn-buvvvy highlight" style="color:#f73131;">的</span>原因<span class="mxswl_cn-hfslxx highlight" style="color:#f73131;">是</span>手<span class="mxswl_cn-lxljuo highlight" style="color:#f73131;">中</span>把握资源<span class="mxswl_cn-bqjdyp highlight" style="color:#f73131;">的</span>成本<span class="mxswl_cn-itxclh highlight" style="color:#f73131;">是</span>完全<span class="mxswl_cn-zzxzox highlight" style="color:#f73131;">不</span>同<span class="mxswl_cn-jffhxr highlight" style="color:#f73131;">的</span>，比如： ① 内链：由单篇原创内容<span class="mxswl_cn-ykjkpz highlight" style="color:#f73131;">的</span>数量构成，通常<span class="mxswl_cn-ozojdd highlight" style="color:#f73131;">一</span>篇高质量内容平均成本应该控制在10元左右。 ② 外链：链接买卖成本，主要包括优质网站目录、网址导航、行业专家博客、高质量站点<span class="mxswl_cn-ltnifx highlight" style="color:#f73131;">的</span>链接，以及友情链接交换<span class="mxswl_cn-yfdhxr highlight" style="color:#f73131;">的</span>成本。 ③ 软文：付费新闻软文以及新闻投稿<span class="mxswl_cn-dxhffw highlight" style="color:#f73131;">的</span>成本，这里面<span class="mxswl_cn-bbwkcq highlight" style="color:#f73131;">的</span>价格区间相差很多。 ④ 媒体：长尾关键词在特定小圈子，形成社交影响力<span class="mxswl_cn-edlvpg highlight" style="color:#f73131;">的</span>成本。 上述内容，并没有计入部分SEO服务机构采用自有站群优化网站<span class="mxswl_cn-hfwksw highlight" style="color:#f73131;">的</span>成本，通常<span class="mxswl_cn-brahpo highlight" style="color:#f73131;">一个</span>成熟<span class="mxswl_cn-nozwza highlight" style="color:#f73131;">的</span>SEO公司，并<span class="mxswl_cn-wiamhe highlight" style="color:#f73131;">不</span>会采用这种作弊手段。 2、给出关键词优化报价 根据关键字指数与收录量，评估关键词竞争<span class="mxswl_cn-qbmwiq highlight" style="color:#f73131;">度</span>以后，就可以给出客户关键词优化报价，根据SEO服务机构<span class="mxswl_cn-tmwjgu highlight" style="color:#f73131;">的</span>能力，这<span class="mxswl_cn-tnbxlz highlight" style="color:#f73131;">是一个</span>浮动值，而且前提<span class="mxswl_cn-lqqaew highlight" style="color:#f73131;">是</span>近<span class="mxswl_cn-ebcacg highlight" style="color:#f73131;">一</span>段时间内，<span class="mxswl_cn-hirrfj highlight" style="color:#f73131;">百度</span>并没有大<span class="mxswl_cn-gyablh highlight" style="color:#f73131;">的</span>算法调整，各项指标运营都在<span class="mxswl_cn-wfzvux highlight" style="color:#f73131;">一个</span>平衡<span class="mxswl_cn-pulxpt highlight" style="color:#f73131;">的</span>范畴，这样就可以通过SEO接单了。 <span class="mxswl_cn-vcapkg highlight" style="color:#f73131;">不</span>过，从目前来看，熊掌号上线，<span class="mxswl_cn-htlljk highlight" style="color:#f73131;">搜索</span>排序从以往<span class="mxswl_cn-dmvtxm highlight" style="color:#f73131;">的</span>链接统计，逐渐转向领域权威<span class="mxswl_cn-qismrx highlight" style="color:#f73131;">度</span>转变，这<span class="mxswl_cn-rzorag highlight" style="color:#f73131;">个</span>关键词排名优化带来挑战，也给关键词优化报价，带来前所未有<span class="mxswl_cn-tswcva highlight" style="color:#f73131;">的</span>困难，即便给出关键词价格，绿泡泡堂SEO学习网认为，现阶段并<span class="mxswl_cn-yzrgbr highlight" style="color:#f73131;">不</span>精准。 总结：通过<span class="mxswl_cn-spghvz highlight" style="color:#f73131;">百度</span>关键词价格查询系统，运算出<span class="mxswl_cn-dqdvst highlight" style="color:#f73131;">的</span>关键词优化报价之所以<span class="mxswl_cn-llnnjy highlight" style="color:#f73131;">不</span>精准，<span class="mxswl_cn-pdaxfw highlight" style="color:#f73131;">是</span>因为现阶段关键词排名浮动跨<span class="mxswl_cn-zdufdb highlight" style="color:#f73131;">度</span>很大，<span class="mxswl_cn-cjjosu highlight" style="color:#f73131;">搜索</span>排序已经悄然发生改变，当算法变更稳固后，或许日后再去评估关键词价格，就多了<span class="mxswl_cn-hbpmnh highlight" style="color:#f73131;">一个</span>品牌影响力与用户运营<span class="mxswl_cn-dgkkse highlight" style="color:#f73131;">的</span>成本。 绿泡泡堂SEO学习网 https://www.绿泡泡堂seo.com如何利用关键字指数, 去评估<span class="mxswl_cn-oqmfbc highlight" style="color:#f73131;">百度</span>关键词价格？</p>
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<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-ying-dui-bai-du-qing-feng-suan-fa-san-zi-qi-ye-shi-shen-me-yi-si-xue-xi-wang-suan-fa-ru-he-ying-dui-qing-feng-qi-ye.html" class="mxswl_cn-nhreeu fs-5">如何应对<span class="mxswl_cn-fiztvp highlight" style="color:#f73131;">百度</span>清风算法-三资企业<span class="mxswl_cn-abylwg highlight" style="color:#f73131;">是</span>什么意思-学习网-算法-如何应对-清风-企业</a></h3>
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<span>2025-08-20</span>
</div>
<p>如何应对<span class="mxswl_cn-esxgho highlight" style="color:#f73131;">百度</span>清风算法 清风算法<span class="mxswl_cn-ihdddg highlight" style="color:#f73131;">是</span>什么？这<span class="mxswl_cn-egcmhu highlight" style="color:#f73131;">一</span>两年来，<span class="mxswl_cn-ucjpys highlight" style="color:#f73131;">百度</span>陆续推出了很多针对seo作弊<span class="mxswl_cn-toeoid highlight" style="color:#f73131;">的</span>算法，客观上说<span class="mxswl_cn-acixjo highlight" style="color:#f73131;">是</span>好事，当然，对于那些钻“算法”空子<span class="mxswl_cn-ftgvqf highlight" style="color:#f73131;">的</span>网站来说，这无疑<span class="mxswl_cn-qhddkm highlight" style="color:#f73131;">是</span>晴天霹雳。笔者今天要说<span class="mxswl_cn-coolzn highlight" style="color:#f73131;">的是</span>最近推出<span class="mxswl_cn-nrjqkc highlight" style="color:#f73131;">的</span>“清风算法”，大家应该都知道，清风算法针对<span class="mxswl_cn-dhivcj highlight" style="color:#f73131;">的是</span>页面标题作弊。顾名思义，清风即<span class="mxswl_cn-xaqkbw highlight" style="color:#f73131;">是</span>纯净，它打击<span class="mxswl_cn-zgxznc highlight" style="color:#f73131;">的</span>对象<span class="mxswl_cn-maxybv highlight" style="color:#f73131;">是</span>页面标题关键词堆砌。那么如何应对清风算法呢？事实上很多<span class="mxswl_cn-pavuon highlight" style="color:#f73131;">中</span>小企业网站都基本<span class="mxswl_cn-xtfdow highlight" style="color:#f73131;">不</span>会触犯这条算法，所以大家<span class="mxswl_cn-xwslnx highlight" style="color:#f73131;">不</span>用慌乱，如果网站临时没有呈现降权或者<span class="mxswl_cn-avvcak highlight" style="color:#f73131;">是</span>k站<span class="mxswl_cn-nipyfc highlight" style="color:#f73131;">的</span>情况，即便有些页面标题存在关键词堆砌<span class="mxswl_cn-znornq highlight" style="color:#f73131;">的</span>嫌疑，也<span class="mxswl_cn-xsluni highlight" style="color:#f73131;">不</span>用急着大改。但<span class="mxswl_cn-felpyw highlight" style="color:#f73131;">是</span>接下来<span class="mxswl_cn-rvrjds highlight" style="color:#f73131;">的</span>标题设置就得谨慎了，<span class="mxswl_cn-fajthp highlight" style="color:#f73131;">不</span>要为了强调某<span class="mxswl_cn-ywwcto highlight" style="color:#f73131;">一个</span>关键词而进行恶意重复，这<span class="mxswl_cn-dsoncu highlight" style="color:#f73131;">不</span>仅可能触犯清风算法，同时对用户来说体验也<span class="mxswl_cn-dnezgr highlight" style="color:#f73131;">不</span>好。我们来举<span class="mxswl_cn-pwcxun highlight" style="color:#f73131;">个</span>简陋<span class="mxswl_cn-aeyfiw highlight" style="color:#f73131;">的</span>例子，针对“抽烟机”这<span class="mxswl_cn-oeuygy highlight" style="color:#f73131;">个</span>关键词列出两<span class="mxswl_cn-jpkggj highlight" style="color:#f73131;">个不</span>同<span class="mxswl_cn-uyybcl highlight" style="color:#f73131;">的</span>页面标题：标题<span class="mxswl_cn-cevdwt highlight" style="color:#f73131;">一</span>：抽烟机品牌_抽烟机价格_抽烟机功率_抽烟机型号 - 某某抽烟机网站标题二：抽烟机品牌_价格_功率_型号 - 某某网站如果<span class="mxswl_cn-wmtzan highlight" style="color:#f73131;">是</span>在以前几年，首先种标题就seo而言确实存在<span class="mxswl_cn-ecivrm highlight" style="color:#f73131;">一</span>些优势，毕竟那时候算法还没有现在这样完善先进。但若<span class="mxswl_cn-plvjup highlight" style="color:#f73131;">是</span>从用户体验<span class="mxswl_cn-pxesde highlight" style="color:#f73131;">的</span>角<span class="mxswl_cn-kzmeqy highlight" style="color:#f73131;">度</span>看，重复关键词明显<span class="mxswl_cn-ovjzuu highlight" style="color:#f73131;">不</span>太美观。随着<span class="mxswl_cn-safrsc highlight" style="color:#f73131;">搜索引擎</span>机制<span class="mxswl_cn-piybxz highlight" style="color:#f73131;">的不</span>完完善，分词早已经智能化，关键词<span class="mxswl_cn-odrwfy highlight" style="color:#f73131;">的</span>重复已经失去作用，而清风算法<span class="mxswl_cn-lvmums highlight" style="color:#f73131;">一</span>出，更<span class="mxswl_cn-jdgost highlight" style="color:#f73131;">是</span>直接打击这种作弊行为。所以，无论从哪<span class="mxswl_cn-njuteb highlight" style="color:#f73131;">个</span>角<span class="mxswl_cn-ehxcin highlight" style="color:#f73131;">度</span>看，标题二都要优于标题<span class="mxswl_cn-bemfuy highlight" style="color:#f73131;">一</span>。我们可以参考下京东商城<span class="mxswl_cn-wnewtv highlight" style="color:#f73131;">的一个</span>页面标题：有些朋友存有疑问：为什么阿里巴巴<span class="mxswl_cn-eisofn highlight" style="color:#f73131;">中</span>文网站页面标题关键词堆砌完全没事呢？为什么<span class="mxswl_cn-rzovqs highlight" style="color:#f73131;">不</span>会触犯清风算法？笔者认为<span class="mxswl_cn-fzzrrh highlight" style="color:#f73131;">中</span>小企业网站或者<span class="mxswl_cn-mamtko highlight" style="color:#f73131;">个</span>人网站，跟阿里级别<span class="mxswl_cn-vtwjzm highlight" style="color:#f73131;">的</span>超级大站<span class="mxswl_cn-fevgpn highlight" style="color:#f73131;">不</span>可相提并论，大家用<span class="mxswl_cn-cttffg highlight" style="color:#f73131;">不</span>着钻这样<span class="mxswl_cn-dydbdp highlight" style="color:#f73131;">的</span>牛角尖。面对清风算法如何进行标题设置？前面部分虽说没有讲述具体如何做法，但通过实例大家应该都能感受得到，笔者建议多去参考seo做得好<span class="mxswl_cn-wnslbp highlight" style="color:#f73131;">的</span>优秀网站，看看他们<span class="mxswl_cn-okbznq highlight" style="color:#f73131;">是</span>如何设置标题<span class="mxswl_cn-lgrcbr highlight" style="color:#f73131;">的</span>，多做分析总结，找到正确<span class="mxswl_cn-yszaey highlight" style="color:#f73131;">的</span>操作技巧。 --</p>
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<div class="mxswl_cn-bbkabb result-item row">
<div class="mxswl_cn-yudiuu col col-md-3 col-sm-4 thumb">
<img src="https://www.mxswl.cn/zb_users/plugin/zk_keyword_matrix/templates/assets/default.jpg" alt="">
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<div class="mxswl_cn-fdknek col col-md-9 col-sm-8">
<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-ying-dui-wei-ji-gong-guan-bai-du-tui-guang-fang-an-xue-xi-wang-ru-he-ying-dui-gong-guan-wei-ji-fang-an.html" class="mxswl_cn-elsjry fs-5">如何应对危机公关-<span class="mxswl_cn-eihvsd highlight" style="color:#f73131;">百度</span>推广方案-学习网-如何应对-公关-危机-方案</a></h3>
<div class="mxswl_cn-rdriuv meta">
<span>2025-08-20</span>
</div>
<p>随着互联网在<span class="mxswl_cn-lwgbuo highlight" style="color:#f73131;">中国的</span>逐渐普及化、大众化，每<span class="mxswl_cn-tstbpk highlight" style="color:#f73131;">一个</span>网民都成为了<span class="mxswl_cn-khkybu highlight" style="color:#f73131;">一个个</span>“新闻源”，这些新闻源通过种种网络手段，将以往<span class="mxswl_cn-bwdjzl highlight" style="color:#f73131;">一</span>些仅仅小范畴传播<span class="mxswl_cn-vdqbln highlight" style="color:#f73131;">的</span>事情，迅速 传播为全民性<span class="mxswl_cn-tylfzn highlight" style="color:#f73131;">的</span>“网络事件”。特殊<span class="mxswl_cn-lugtml highlight" style="color:#f73131;">是</span>近两年来，网络事件在<span class="mxswl_cn-fyuoci highlight" style="color:#f73131;">国</span>家“反腐倡廉”<span class="mxswl_cn-fdpjbd highlight" style="color:#f73131;">中</span>起到了非常好<span class="mxswl_cn-tkslwq highlight" style="color:#f73131;">的</span>促进作用，对于揭露社会<span class="mxswl_cn-ixwskb highlight" style="color:#f73131;">的一</span>些阴暗面，让公民生活得更好，为公 民开通了另<span class="mxswl_cn-tfpigb highlight" style="color:#f73131;">一</span>道发表言论<span class="mxswl_cn-suxtmg highlight" style="color:#f73131;">的</span>大门。这些，都<span class="mxswl_cn-mbvinl highlight" style="color:#f73131;">是</span>从正面来理解<span class="mxswl_cn-yzmziz highlight" style="color:#f73131;">的</span>。 但如果<span class="mxswl_cn-fiovrl highlight" style="color:#f73131;">是</span>恶意编造<span class="mxswl_cn-xzovik highlight" style="color:#f73131;">的</span>故事呢，之前有“乡村小姐老师”<span class="mxswl_cn-wpyrhy highlight" style="color:#f73131;">的</span>恶意公关炒作，现在又有“农夫山泉”、“统<span class="mxswl_cn-ccycjq highlight" style="color:#f73131;">一</span>”<span class="mxswl_cn-gzijwb highlight" style="color:#f73131;">的</span>砷含量超标事件，网络这<span class="mxswl_cn-rhqfia highlight" style="color:#f73131;">个</span>双刃刀，对<span class="mxswl_cn-rztxzi highlight" style="color:#f73131;">中国</span>民族品牌<span class="mxswl_cn-wvszpd highlight" style="color:#f73131;">的</span>伤害，也<span class="mxswl_cn-kshpnw highlight" style="color:#f73131;">是</span>非常巨大<span class="mxswl_cn-ztljdy highlight" style="color:#f73131;">的</span>。如何破解这种破坏呢，下面略讲<span class="mxswl_cn-nmsueb highlight" style="color:#f73131;">一</span>下企业处理网络危机事件<span class="mxswl_cn-jrxiwr highlight" style="color:#f73131;">的一</span>般处理方法和步骤。<span class="mxswl_cn-zkrrse highlight" style="color:#f73131;">一</span>，对待<span class="mxswl_cn-bhqqiz highlight" style="color:#f73131;">一</span>般网络公关危机，方法<span class="mxswl_cn-ybmvac highlight" style="color:#f73131;">是</span>封、删、撤稿。适用于比较小<span class="mxswl_cn-meffut highlight" style="color:#f73131;">的</span>网络危机事件公关，把负面新闻在网站上进行删除处理，对方<span class="mxswl_cn-nnfxwi highlight" style="color:#f73131;">不</span>再重复发，控制了网络新闻媒体<span class="mxswl_cn-rxytur highlight" style="color:#f73131;">的</span>声音，<span class="mxswl_cn-iwyqam highlight" style="color:#f73131;">一</span>般到此阶段，此类事件就可以息事宁人。如若<span class="mxswl_cn-gxphvz highlight" style="color:#f73131;">不</span>然，则转化为蛮缠性网络公关危机类了。二，对待蛮缠性网络公关危机，方法<span class="mxswl_cn-xpdiur highlight" style="color:#f73131;">是</span>疏堵结合。<span class="mxswl_cn-wlzyzy highlight" style="color:#f73131;">一</span>方面要封、删、撤稿，另外<span class="mxswl_cn-pbtjfq highlight" style="color:#f73131;">一</span>方面，还在发布大量正面信息，以此来冲淡事件影响，形成网络争议，从而淡化事件。此阶段，<span class="mxswl_cn-tadlnf highlight" style="color:#f73131;">一</span>般在强盛<span class="mxswl_cn-xsqoyu highlight" style="color:#f73131;">的</span>公关力<span class="mxswl_cn-xqfsft highlight" style="color:#f73131;">度</span>下，危机松散<span class="mxswl_cn-jshnet highlight" style="color:#f73131;">的个</span>人组织往往会瓦解。如若<span class="mxswl_cn-zfmlnv highlight" style="color:#f73131;">不</span>然，就会成为影响类网络公关危机。三，对待影响类网络公关危机，方法<span class="mxswl_cn-jykpun highlight" style="color:#f73131;">是</span>维护好平面媒体关系，要求媒体发撤稿函。以平面出版物<span class="mxswl_cn-xhwjoa highlight" style="color:#f73131;">的</span>方式发给各大网站撤函，撤除网络新闻，再加上首先和<span class="mxswl_cn-nzwvbu highlight" style="color:#f73131;">第</span>二步 <span class="mxswl_cn-droepr highlight" style="color:#f73131;">的</span>配合，<span class="mxswl_cn-wfykqp highlight" style="color:#f73131;">一</span>般可以处理完毕。当然，遇到<span class="mxswl_cn-uryino highlight" style="color:#f73131;">个</span>别媒体，企业就得狠狠出<span class="mxswl_cn-rieqwq highlight" style="color:#f73131;">一</span>笔血了，但值得，能够保全品牌，并处理潜在<span class="mxswl_cn-pttsan highlight" style="color:#f73131;">的</span>企业内部严重问题，避免了企业完蛋。四，对待严重网络公关危机事件，只有断臂求生。网络危机事件到了这<span class="mxswl_cn-omcnkr highlight" style="color:#f73131;">一</span>步，说明这<span class="mxswl_cn-vtwznt highlight" style="color:#f73131;">个</span>潜在问题可能会相当可怕了，但品牌价值还<span class="mxswl_cn-usleqj highlight" style="color:#f73131;">不</span>能让它倒闭。这时， 就要在企业内部找替罪羊。企业要发出正面<span class="mxswl_cn-nnhuqi highlight" style="color:#f73131;">的</span>申明，严惩相关当事人和相关问题，以雷厉风行<span class="mxswl_cn-vyjfag highlight" style="color:#f73131;">的</span>态势赢得生存机会。结合前三步，<span class="mxswl_cn-xtppmp highlight" style="color:#f73131;">一</span>般企业都能够获得成功<span class="mxswl_cn-dkxdcm highlight" style="color:#f73131;">的</span>机会。 而值得<span class="mxswl_cn-rfsqfr highlight" style="color:#f73131;">一</span>提<span class="mxswl_cn-dtiazo highlight" style="color:#f73131;">的是</span>，这四种危机<span class="mxswl_cn-wheliv highlight" style="color:#f73131;">的</span>处理方法，都需要有非常专业<span class="mxswl_cn-ehzkvt highlight" style="color:#f73131;">的</span>公关公司来处理，特殊<span class="mxswl_cn-bulgnq highlight" style="color:#f73131;">是</span>整合公关公司<span class="mxswl_cn-inrxhr highlight" style="color:#f73131;">的</span>配合和支持。否则，单凭企业<span class="mxswl_cn-ktkphz highlight" style="color:#f73131;">的</span>力量，可以会将般网络公关危机变成蛮缠性网络公关危机，纠缠性网络公关危机变成影响类网络公关危机，影响类网络公关危机搞成严重网络公关危机，那样，<span class="mxswl_cn-nunrkl highlight" style="color:#f73131;">一个</span>好好<span class="mxswl_cn-azmdqc highlight" style="color:#f73131;">的</span>品牌就完蛋了。如何应对危机公关-<span class="mxswl_cn-qwdjoh highlight" style="color:#f73131;">百度</span>推广方案</p>
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<div class="mxswl_cn-acoruc col col-md-3 col-sm-4 thumb">
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<h3><a target="_blank" href="https://www.mxswl.cn/ru-he-zuo-guang-gao-xiao-guo-hao-de-wang-luo-ying-xiao-ce-hua-bai-du-bei-gong-ji-xiao-guo-hao-xue-xi-wang-ru-he-zuo-ying-xiao-ce-hua-guang-gao.html" class="mxswl_cn-ikbjcz fs-5">如何做广告效果好<span class="mxswl_cn-gxnkxz highlight" style="color:#f73131;">的</span>网络营销策划？-<span class="mxswl_cn-qvmkud highlight" style="color:#f73131;">百度</span>被攻击-效果好-学习网-如何做-营销策划-广告</a></h3>
<div class="mxswl_cn-efcbdd meta">
<span>2025-08-20</span>
</div>
<p>如何做广告效果好<span class="mxswl_cn-lyzqbv highlight" style="color:#f73131;">的</span>网络营销策划?全网络营销时代，网络营销策划怎么做?假如曼朗这里有<span class="mxswl_cn-sqblon highlight" style="color:#f73131;">一个</span>比千万元级广告效果还要成功<span class="mxswl_cn-pcejhe highlight" style="color:#f73131;">的</span>网络营销策划，你想要吗?在互联网飞速发展<span class="mxswl_cn-vjzdsp highlight" style="color:#f73131;">的</span>今天，你<span class="mxswl_cn-hmahoh highlight" style="color:#f73131;">不</span>做网络营销，那么在未来你就真<span class="mxswl_cn-qcdruz highlight" style="color:#f73131;">的</span>就<span class="mxswl_cn-hakqas highlight" style="color:#f73131;">不</span>需要做网络营销了，因为，据大量数据分析得出，那些<span class="mxswl_cn-jhsgxh highlight" style="color:#f73131;">不</span>屑于网络营销<span class="mxswl_cn-bpfeqi highlight" style="color:#f73131;">的</span>企业基本上死<span class="mxswl_cn-bkahdi highlight" style="color:#f73131;">的</span>差<span class="mxswl_cn-hmyoew highlight" style="color:#f73131;">不</span>多了。对于网络营销策划这<span class="mxswl_cn-tlvhzl highlight" style="color:#f73131;">个</span>词，也许大家可能会以为网络营销策划就<span class="mxswl_cn-qbunsx highlight" style="color:#f73131;">是</span>指网站推广，或者<span class="mxswl_cn-ozhkon highlight" style="color:#f73131;">是是一个</span>网上销售<span class="mxswl_cn-pgeadt highlight" style="color:#f73131;">的一个</span>过程，其实，网络营销策划师从多方面出发<span class="mxswl_cn-pwpetw highlight" style="color:#f73131;">的</span>，这种手段能够给公司带来<span class="mxswl_cn-mhfvvh highlight" style="color:#f73131;">的</span>效果也<span class="mxswl_cn-iytwtu highlight" style="color:#f73131;">是</span>集<span class="mxswl_cn-vpfggi highlight" style="color:#f73131;">中</span>在多种表现上，网络营销策划就<span class="mxswl_cn-qmfyuz highlight" style="color:#f73131;">是</span>为了让企业或者品牌达到特定<span class="mxswl_cn-hcnoza highlight" style="color:#f73131;">的</span>网络营销目标或者效果而进行<span class="mxswl_cn-oicrhh highlight" style="color:#f73131;">的</span>策略摸<span class="mxswl_cn-wlylow highlight" style="color:#f73131;">索</span>和方案规划<span class="mxswl_cn-xkmbef highlight" style="color:#f73131;">的</span>过程。比如网络营销对客户服务<span class="mxswl_cn-jvhcfd highlight" style="color:#f73131;">的</span>支持、对线下产品销售<span class="mxswl_cn-dqytin highlight" style="color:#f73131;">的</span>促进、对公司品牌拓展<span class="mxswl_cn-exlifx highlight" style="color:#f73131;">的</span>帮助等等。<span class="mxswl_cn-bvttfc highlight" style="color:#f73131;">一个</span>成功<span class="mxswl_cn-dbdcmc highlight" style="color:#f73131;">的</span>网络营销策划收到<span class="mxswl_cn-xfmahr highlight" style="color:#f73131;">的</span>效果堪比千万级广告推广带来<span class="mxswl_cn-wixnnu highlight" style="color:#f73131;">的</span>效益还厉害。成功<span class="mxswl_cn-yttvwl highlight" style="color:#f73131;">的</span>网络营销策划<span class="mxswl_cn-biptyc highlight" style="color:#f73131;">的</span>成功案例所处可见，小米手机<span class="mxswl_cn-kdakdt highlight" style="color:#f73131;">的</span>饥饿营销算<span class="mxswl_cn-jynxiy highlight" style="color:#f73131;">是</span>比较成功了吧?那么，小米手机<span class="mxswl_cn-vurbdu highlight" style="color:#f73131;">是</span>怎么做到如此成功<span class="mxswl_cn-mspejr highlight" style="color:#f73131;">的一</span>些呢，让曼朗<span class="mxswl_cn-ugipvr highlight" style="color:#f73131;">的</span>小编给大家分析<span class="mxswl_cn-aiblon highlight" style="color:#f73131;">一</span>下吧。<span class="mxswl_cn-thpmlc highlight" style="color:#f73131;">一</span>、品牌定位很重要据了解，小米自打台手机出来，就定位为超高性价比品牌，和同行比价格，比配置，小米都要有明显<span class="mxswl_cn-methcs highlight" style="color:#f73131;">的</span>优势凸显出来。那么，问题来了，为什么要定位为超性价比呢，也许<span class="mxswl_cn-xyjiqn highlight" style="color:#f73131;">是</span>因为当时那<span class="mxswl_cn-qdvisn highlight" style="color:#f73131;">个</span>阶段<span class="mxswl_cn-ngpyco highlight" style="color:#f73131;">的</span>手机厂商高端，低端都有太多<span class="mxswl_cn-sfozqx highlight" style="color:#f73131;">的</span>竞争了，假如自身没有突出<span class="mxswl_cn-obueun highlight" style="color:#f73131;">的</span>特征优势，怎么能够吸<span class="mxswl_cn-mdnsly highlight" style="color:#f73131;">引</span>消费者<span class="mxswl_cn-nntzpe highlight" style="color:#f73131;">的</span>注意，也就更<span class="mxswl_cn-cfspso highlight" style="color:#f73131;">不</span>用谈抢占市场了，因此，结合当时<span class="mxswl_cn-kfgbkh highlight" style="color:#f73131;">的</span>手机市场环境，小米<span class="mxswl_cn-qdqmcp highlight" style="color:#f73131;">的</span>地位就显得十分重要了。二、完美<span class="mxswl_cn-rpfkvh highlight" style="color:#f73131;">的</span>营销策划方案其实小米手机<span class="mxswl_cn-yumwer highlight" style="color:#f73131;">是</span>非常擅长应用全网络营销推广策划，尤其<span class="mxswl_cn-jphiyp highlight" style="color:#f73131;">是</span>网络营销策划被其发挥<span class="mxswl_cn-dbjzku highlight" style="color:#f73131;">的</span>淋漓尽致。大家都知道网络传播信息<span class="mxswl_cn-ebgcfr highlight" style="color:#f73131;">是</span>非常快<span class="mxswl_cn-lngirb highlight" style="color:#f73131;">的</span>，小米凭借在庞大<span class="mxswl_cn-swgafl highlight" style="color:#f73131;">的</span>网络流量，开始了他们<span class="mxswl_cn-oxjuxt highlight" style="color:#f73131;">的</span>网络品牌塑造，品牌口碑树立好了，后期销售就水到渠成了。其实，相对于传统品牌落地经营，网络销售<span class="mxswl_cn-dkmdjk highlight" style="color:#f73131;">的</span>成本低就显得尤为突出，也非常灵活，通过全网营销推广策划，把所有<span class="mxswl_cn-bjityy highlight" style="color:#f73131;">的</span>有价值<span class="mxswl_cn-evmmyv highlight" style="color:#f73131;">的</span>流量汇集到官方网站官方商城里面去，这也就<span class="mxswl_cn-suqzlr highlight" style="color:#f73131;">是</span>传说<span class="mxswl_cn-urlzmr highlight" style="color:#f73131;">中的</span>鱼塘原理。三、成功<span class="mxswl_cn-kbspfn highlight" style="color:#f73131;">的</span>饥饿营销坐拥大量<span class="mxswl_cn-mipuco highlight" style="color:#f73131;">的</span>忠实粉丝，使得其后期<span class="mxswl_cn-ledrbp highlight" style="color:#f73131;">的</span>网络营销进<span class="mxswl_cn-qhifxj highlight" style="color:#f73131;">一</span>步推向高潮，小米结合自身<span class="mxswl_cn-rcigpl highlight" style="color:#f73131;">的</span>优势以及庞大网络<span class="mxswl_cn-edqhgv highlight" style="color:#f73131;">的</span>数据，成功<span class="mxswl_cn-skreyo highlight" style="color:#f73131;">的</span>营造了<span class="mxswl_cn-hfjhig highlight" style="color:#f73131;">一</span>种网络新型营销：网络饥饿营销。仔细了解，相信大家都会发现，小米每发布<span class="mxswl_cn-jczesf highlight" style="color:#f73131;">一</span>款手机，都会巧妙<span class="mxswl_cn-ujmpus highlight" style="color:#f73131;">的</span>借助<span class="mxswl_cn-isbpgi highlight" style="color:#f73131;">第</span>三方平台进行宣传，制造出热点，也导致有部分权威媒体争先报道，成功<span class="mxswl_cn-bmjpfi highlight" style="color:#f73131;">的</span>起到他人免费为其宣传<span class="mxswl_cn-kxkery highlight" style="color:#f73131;">的</span>作用。<span class="mxswl_cn-rgjfkp highlight" style="color:#f73131;">一个</span>成功<span class="mxswl_cn-qkssmg highlight" style="color:#f73131;">的</span>网络营销策划，<span class="mxswl_cn-dlxzzd highlight" style="color:#f73131;">不</span>仅仅在广告支出上能够给企业节约大笔广告费用，而且往往可以低成本<span class="mxswl_cn-sozffq highlight" style="color:#f73131;">的</span>网络营销策划就能带给企业巨大<span class="mxswl_cn-ajophj highlight" style="color:#f73131;">的</span>回报。成功<span class="mxswl_cn-pcaqdv highlight" style="color:#f73131;">的</span>网络营销策划<span class="mxswl_cn-owgdev highlight" style="color:#f73131;">的</span>案例还有很多，除了小米，还有优衣库等等，他们都能在<span class="mxswl_cn-nkhdij highlight" style="color:#f73131;">一个</span>故意或者无意<span class="mxswl_cn-drzmnb highlight" style="color:#f73131;">中</span>给市场带来<span class="mxswl_cn-urrrdo highlight" style="color:#f73131;">一个</span>热点，这就<span class="mxswl_cn-pvkdbz highlight" style="color:#f73131;">是</span>网络营销策划<span class="mxswl_cn-uobssr highlight" style="color:#f73131;">的</span>强盛之处。</p>
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<p>在众多公司<span class="mxswl_cn-ldzbqh highlight" style="color:#f73131;">中</span>很荣幸能加入NC这<span class="mxswl_cn-ribnqb highlight" style="color:#f73131;">个</span>大家庭，更开心能认识Enya姐，陈阳哥，晓丹姐，宁哥，赵鑫哥这样<span class="mxswl_cn-glhvtz highlight" style="color:#f73131;">的</span>良师益友。NC<span class="mxswl_cn-cjafrt highlight" style="color:#f73131;">是</span>我实习<span class="mxswl_cn-luxuip highlight" style="color:#f73131;">的</span>首先家公司，在参与工作<span class="mxswl_cn-teqknn highlight" style="color:#f73131;">的一个</span>月里，当初<span class="mxswl_cn-mmytrl highlight" style="color:#f73131;">是</span>非常<span class="mxswl_cn-jnjlvs highlight" style="color:#f73131;">不</span>适应<span class="mxswl_cn-miemhy highlight" style="color:#f73131;">的</span>。每天回家都很累，因为当初做<span class="mxswl_cn-wkzxmm highlight" style="color:#f73131;">的</span>离部门远，有<span class="mxswl_cn-nzotsg highlight" style="color:#f73131;">一</span>种脱离组织<span class="mxswl_cn-tlebvc highlight" style="color:#f73131;">的</span>感觉。但后来随着越来越熟悉自己<span class="mxswl_cn-lrlyms highlight" style="color:#f73131;">的</span>工作，我也开始徐徐适应了这里<span class="mxswl_cn-mollra highlight" style="color:#f73131;">的</span>生活。首先<span class="mxswl_cn-wtntir highlight" style="color:#f73131;">个</span>月我主要负责部门合同归档，统计2017年年业绩消耗，每周业绩消耗，付款申请回款数据统计和充值预警表格制作等工作。做这些工作需要非常细心，质量和效率都需要保障。由此我学会合理安顿时间，改掉了粗心<span class="mxswl_cn-befugs highlight" style="color:#f73131;">的</span>毛病，为了防止有数据错误我会把表格检查多遍。通过自主学习，我了解到NC主要<span class="mxswl_cn-jsefor highlight" style="color:#f73131;">是</span>负责做<span class="mxswl_cn-zomvhq highlight" style="color:#f73131;">搜索引擎的</span>优化和营销<span class="mxswl_cn-tyfntn highlight" style="color:#f73131;">的</span>工作，我们公司<span class="mxswl_cn-kaadlm highlight" style="color:#f73131;">是</span>以代理商<span class="mxswl_cn-ozzobr highlight" style="color:#f73131;">的</span>身份沟通客户和媒体。目前主要<span class="mxswl_cn-abvxsv highlight" style="color:#f73131;">的</span>合作媒体有<span class="mxswl_cn-ecsfel highlight" style="color:#f73131;">搜</span>狗，神马，<span class="mxswl_cn-erfrdy highlight" style="color:#f73131;">百度</span>，变现猫等。客户如果想提高品牌知名<span class="mxswl_cn-wfxhae highlight" style="color:#f73131;">度</span>，<span class="mxswl_cn-kgfmed highlight" style="color:#f73131;">搜索</span>优化<span class="mxswl_cn-drasbq highlight" style="color:#f73131;">是</span>必须<span class="mxswl_cn-xascbo highlight" style="color:#f73131;">的</span>。拥有品专直通车等也能提升自己<span class="mxswl_cn-cibepn highlight" style="color:#f73131;">的</span>竞争力。从校园到公司，我认为最大<span class="mxswl_cn-ougsmy highlight" style="color:#f73131;">的不</span>同<span class="mxswl_cn-nzmqfx highlight" style="color:#f73131;">是</span>，校园里同学都<span class="mxswl_cn-qflxgk highlight" style="color:#f73131;">是</span>同龄人，而公司里大家年龄都<span class="mxswl_cn-bvluzc highlight" style="color:#f73131;">不</span>相同。我很爱慕和和我<span class="mxswl_cn-pcrwsw highlight" style="color:#f73131;">不</span>同年龄阶段<span class="mxswl_cn-ppwhgi highlight" style="color:#f73131;">的</span>人谈天，和他们谈天可以拓宽我<span class="mxswl_cn-kfoegj highlight" style="color:#f73131;">的</span>视野，让我<span class="mxswl_cn-uieeqz highlight" style="color:#f73131;">不</span>再局限于自己<span class="mxswl_cn-phzaxd highlight" style="color:#f73131;">的</span>小天地里。在职<span class="mxswl_cn-cxywgl highlight" style="color:#f73131;">一个</span>月我学会最重要<span class="mxswl_cn-tnuvok highlight" style="color:#f73131;">的一</span>点<span class="mxswl_cn-ihjnyf highlight" style="color:#f73131;">是</span>，原先我有问题会自己憋在心里，而在这里我学会有问题要勇敢提出来，这样才能提高工作效率，大家更爱慕和性格开朗<span class="mxswl_cn-bejuhq highlight" style="color:#f73131;">的</span>人打交道，渴望我在这能有更多<span class="mxswl_cn-kducuh highlight" style="color:#f73131;">的</span>成长。入职感想-如何提高<span class="mxswl_cn-ahxfvx highlight" style="color:#f73131;">百度</span>排名</p>
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<span>2025-08-20</span>
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<p>商丘网站优化:如何提高<span class="mxswl_cn-kqqqqr highlight" style="color:#f73131;">百度</span>排名?我们新手站长作为后起之秀，想在这<span class="mxswl_cn-wetdny highlight" style="color:#f73131;">个</span>互联网大佬横行<span class="mxswl_cn-ghdenk highlight" style="color:#f73131;">的</span>时代做出点成绩来，着实<span class="mxswl_cn-dwzolr highlight" style="color:#f73131;">不</span>易，比如说做网站，互联网上<span class="mxswl_cn-qcpwrm highlight" style="color:#f73131;">的</span>网站多如牛毛，我们怎么能脱颖而出呢？怎么快速提升排名让<span class="mxswl_cn-iqekva highlight" style="color:#f73131;">百度</span>收录呢？1、商丘网站优化之网站打开速<span class="mxswl_cn-fzqqsr highlight" style="color:#f73131;">度</span>之所以将网站<span class="mxswl_cn-bmvdtt highlight" style="color:#f73131;">的</span>打开速<span class="mxswl_cn-ealcfm highlight" style="color:#f73131;">度</span>放在首先位，<span class="mxswl_cn-qtihlu highlight" style="color:#f73131;">是</span>因为它真<span class="mxswl_cn-xlpqru highlight" style="color:#f73131;">的</span>对用户体验会诞生很大<span class="mxswl_cn-sgvkxx highlight" style="color:#f73131;">的</span>影响，假如你进入<span class="mxswl_cn-bdcmag highlight" style="color:#f73131;">一个</span>网站却半天打<span class="mxswl_cn-qwydri highlight" style="color:#f73131;">不</span>开，你会<span class="mxswl_cn-goxzdx highlight" style="color:#f73131;">不</span>会恼火?恼火之后你会干啥?断定<span class="mxswl_cn-alrsuy highlight" style="color:#f73131;">是</span>直接关闭窗口嘛。很多人并<span class="mxswl_cn-opiraq highlight" style="color:#f73131;">不</span>重视这<span class="mxswl_cn-xbnmgl highlight" style="color:#f73131;">个</span>问题，觉得打开慢<span class="mxswl_cn-kywjfo highlight" style="color:#f73131;">一</span>点点<span class="mxswl_cn-jspcpl highlight" style="color:#f73131;">不</span>会对排名有什么影响，但就因为你<span class="mxswl_cn-nurqcm highlight" style="color:#f73131;">的</span>这点<span class="mxswl_cn-tichcv highlight" style="color:#f73131;">不</span>重视让你<span class="mxswl_cn-naxvgz highlight" style="color:#f73131;">的</span>网站缺失了多少潜在<span class="mxswl_cn-qugosl highlight" style="color:#f73131;">的</span>客户。2、如何提高<span class="mxswl_cn-orusjg highlight" style="color:#f73131;">百度</span>排名之网站结构<span class="mxswl_cn-izfxtm highlight" style="color:#f73131;">的</span>布局良好<span class="mxswl_cn-qyhoru highlight" style="color:#f73131;">的</span>网站结构会让蜘蛛顺着链接，<span class="mxswl_cn-rpfctv highlight" style="color:#f73131;">一</span>层层<span class="mxswl_cn-svshsc highlight" style="color:#f73131;">的</span>读取网站<span class="mxswl_cn-kccbma highlight" style="color:#f73131;">的</span>内容。网站结构差<span class="mxswl_cn-baajqu highlight" style="color:#f73131;">的</span>网站，会让蜘蛛感觉走进了迷宫，如果你<span class="mxswl_cn-fhnxre highlight" style="color:#f73131;">的</span>网站很庞大，最好<span class="mxswl_cn-gfjavd highlight" style="color:#f73131;">是</span>建立清楚<span class="mxswl_cn-brzpkl highlight" style="color:#f73131;">的</span>网站导航、全面<span class="mxswl_cn-fbdhki highlight" style="color:#f73131;">的</span>网站地图、搭建网站内链等用户体验，这样做能够<span class="mxswl_cn-inqqtl highlight" style="color:#f73131;">引</span>导蜘蛛也方便网站<span class="mxswl_cn-jinizx highlight" style="color:#f73131;">的</span>用户。3、商丘网站优化之坚持内容更新，最好原创<span class="mxswl_cn-hpzrvc highlight" style="color:#f73131;">一个</span>好<span class="mxswl_cn-gfjfaz highlight" style="color:#f73131;">的</span>网站，没有好<span class="mxswl_cn-azzkbo highlight" style="color:#f73131;">的</span>内容那<span class="mxswl_cn-cqukdz highlight" style="color:#f73131;">是不</span>可能<span class="mxswl_cn-gtwvso highlight" style="color:#f73131;">的</span>，现在讲究核心竞争力，你没有点自己独到<span class="mxswl_cn-wrqpag highlight" style="color:#f73131;">的</span>见解和技术，别人为什么来你<span class="mxswl_cn-vtlxwo highlight" style="color:#f73131;">的</span>网站，拿什么吸<span class="mxswl_cn-grhpxb highlight" style="color:#f73131;">引</span>别人？ 所以坚持更新，最好<span class="mxswl_cn-qygstp highlight" style="color:#f73131;">是</span>原创，如果实在憋<span class="mxswl_cn-wbicml highlight" style="color:#f73131;">不</span>出来，可以借鉴下别人<span class="mxswl_cn-zhcerv highlight" style="color:#f73131;">的</span>，稍加修改。4、布局长尾关键词根据企业网站<span class="mxswl_cn-kvdsht highlight" style="color:#f73131;">的</span>产品和内容，抉择合理<span class="mxswl_cn-jkqhrd highlight" style="color:#f73131;">的</span>关键词。长尾关键词虽然<span class="mxswl_cn-fnnsty highlight" style="color:#f73131;">搜索</span>量很小、<span class="mxswl_cn-xefjvn highlight" style="color:#f73131;">搜索</span>频率<span class="mxswl_cn-woojox highlight" style="color:#f73131;">不</span>稳固，但<span class="mxswl_cn-bdnicr highlight" style="color:#f73131;">是</span>有竞争程<span class="mxswl_cn-flqzae highlight" style="color:#f73131;">度</span>小、词量无限大、目标较精准和转换率高等优势。</p>
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<h3><a target="_blank" href="https://www.mxswl.cn/shen-ru-fen-xi-bai-du-sitelink-gong-neng-qu-xiao-yuan-yin-bei-jing-seo-fu-wu-bei-jing-xue-xi-wang-shen-ru-yuan-yin-gong-neng.html" class="mxswl_cn-wajgzs fs-5">深入分析<span class="mxswl_cn-qdcvwx highlight" style="color:#f73131;">百度</span> “sitelink”功能取消原因-北京seo服务-北京-学习网-深入-原因-功能</a></h3>
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<span>2025-08-20</span>
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<p>2012年11月8日<span class="mxswl_cn-ppmyuv highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-ruowve highlight" style="color:#f73131;">搜索</span>上线官网子链 “Sitelink”功能。对于<span class="mxswl_cn-wjylqz highlight" style="color:#f73131;">一</span>些权威网站来说，可以在排名首先网站<span class="mxswl_cn-buuvrz highlight" style="color:#f73131;">的</span>下面显示其6<span class="mxswl_cn-jkwigj highlight" style="color:#f73131;">个</span>站内链接。如下图：就在各位SEOer准备针将<span class="mxswl_cn-zqoktk highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-knsxjs highlight" style="color:#f73131;">搜索中的</span>“Sitelink”功能视为SEO<span class="mxswl_cn-oqcbje highlight" style="color:#f73131;">的</span>最高境域时，短短<span class="mxswl_cn-hsokim highlight" style="color:#f73131;">的</span>半<span class="mxswl_cn-ccvqtw highlight" style="color:#f73131;">个</span>月时间，<span class="mxswl_cn-flpyfz highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-qyhtol highlight" style="color:#f73131;">搜索</span>却悄然<span class="mxswl_cn-gxeuzb highlight" style="color:#f73131;">的</span>将此功能取消。此举动<span class="mxswl_cn-hudmzp highlight" style="color:#f73131;">引</span>起<span class="mxswl_cn-mqkvcc highlight" style="color:#f73131;">国</span>内大小站长<span class="mxswl_cn-vfjbzd highlight" style="color:#f73131;">的</span>预测，比如“<span class="mxswl_cn-mcbbzo highlight" style="color:#f73131;">百度</span>取消Sitelink功能或与品牌推广有冲突？”此种预测在各大资讯网站及站长论坛<span class="mxswl_cn-copjmx highlight" style="color:#f73131;">中</span>比比皆<span class="mxswl_cn-powrel highlight" style="color:#f73131;">是</span>，难道<span class="mxswl_cn-qjmsly highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-ldtpcl highlight" style="color:#f73131;">搜索中的</span>“Sitelink”功能真<span class="mxswl_cn-tjfend highlight" style="color:#f73131;">的</span>与品牌专区有冲突吗？云晨守望通过深入<span class="mxswl_cn-nfpaoi highlight" style="color:#f73131;">的</span>分析发现其实<span class="mxswl_cn-gfrvgv highlight" style="color:#f73131;">不</span>然。<span class="mxswl_cn-vgakfh highlight" style="color:#f73131;">第一</span>来解释<span class="mxswl_cn-xyqknt highlight" style="color:#f73131;">一</span>下<span class="mxswl_cn-apixhd highlight" style="color:#f73131;">百度的</span>Sitelink功能，其实Sitelink功能多年<span class="mxswl_cn-zzrjzq highlight" style="color:#f73131;">一</span>直被Google（谷歌）所使用，<span class="mxswl_cn-wjomdt highlight" style="color:#f73131;">是一</span>种对于权威网站特殊<span class="mxswl_cn-pekowl highlight" style="color:#f73131;">的</span>前端展示方式，除返回正常<span class="mxswl_cn-btprqw highlight" style="color:#f73131;">的索引</span>列表外，还会多显示6<span class="mxswl_cn-qszxtg highlight" style="color:#f73131;">个</span>站内链接。如下图：<span class="mxswl_cn-ftrwqf highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-xqfmqi highlight" style="color:#f73131;">搜索</span>上线“Sitelink”功能，<span class="mxswl_cn-qechvx highlight" style="color:#f73131;">是</span>为提升用户<span class="mxswl_cn-dlcfjo highlight" style="color:#f73131;">的搜索</span>体验。相比之下，更强化自然<span class="mxswl_cn-abrjzk highlight" style="color:#f73131;">搜索中的</span>首先名效果。提升用户对其品牌<span class="mxswl_cn-aajkhi highlight" style="color:#f73131;">的</span>精通<span class="mxswl_cn-mufnth highlight" style="color:#f73131;">度</span>以及各站内链接<span class="mxswl_cn-jtnyxv highlight" style="color:#f73131;">的</span>点击率。那么自然排名<span class="mxswl_cn-dpldkv highlight" style="color:#f73131;">中</span>“Sitelink”会对品牌专区<span class="mxswl_cn-kxvqzw highlight" style="color:#f73131;">中</span>内部链接诞生影响吗？我们通过下面<span class="mxswl_cn-upzgmw highlight" style="color:#f73131;">的</span>案例摸<span class="mxswl_cn-assqiz highlight" style="color:#f73131;">索一</span>下？对于当当网<span class="mxswl_cn-ijbfpz highlight" style="color:#f73131;">的</span>品牌专区而言，其上面<span class="mxswl_cn-uerqzu highlight" style="color:#f73131;">的</span>内部链接都<span class="mxswl_cn-esbzmq highlight" style="color:#f73131;">是</span>SEMer控制<span class="mxswl_cn-khsjam highlight" style="color:#f73131;">的</span>，品牌专区<span class="mxswl_cn-mewfpm highlight" style="color:#f73131;">的</span>展示形式固定后，可以根据季节、促销等其他客观因素去人为调整展现<span class="mxswl_cn-ovzacz highlight" style="color:#f73131;">的</span>内部链接。对用户而言，可以首先时间点击进入产品终端页或产品<span class="mxswl_cn-cetnaz highlight" style="color:#f73131;">的</span>专题页。对于商家而言，在曝光品牌<span class="mxswl_cn-shdbqm highlight" style="color:#f73131;">的</span>同时，由于更多网站内部链接被用户点击，在提升网站终端页面<span class="mxswl_cn-xaxgvi highlight" style="color:#f73131;">的</span>权重，最终使得终端页面排名能力提升。相比较<span class="mxswl_cn-zjlunq highlight" style="color:#f73131;">百度</span>品牌专区，<span class="mxswl_cn-hrbtyv highlight" style="color:#f73131;">百度</span>自然排名位置<span class="mxswl_cn-vmlftz highlight" style="color:#f73131;">的</span>“Sitelink”却<span class="mxswl_cn-ctzhly highlight" style="color:#f73131;">是</span>SEOer<span class="mxswl_cn-ywjpcg highlight" style="color:#f73131;">不</span>可控<span class="mxswl_cn-bezjjg highlight" style="color:#f73131;">的</span>。<span class="mxswl_cn-yqeinx highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-nmwors highlight" style="color:#f73131;">搜索中</span>“Sitelink”<span class="mxswl_cn-wzockh highlight" style="color:#f73131;">的搜索</span>结果<span class="mxswl_cn-jrvrxb highlight" style="color:#f73131;">是</span>比较用户点击、网站权重等，抉择优质频道进行优先展现。对于品牌网站建设而言，这种“Sitelink+品牌专区”<span class="mxswl_cn-hrenka highlight" style="color:#f73131;">的</span>展示形式，几乎可以垄断<span class="mxswl_cn-wgjsmt highlight" style="color:#f73131;">百度</span>首页60%-70%<span class="mxswl_cn-gxfbbn highlight" style="color:#f73131;">的</span>面积，获取流量<span class="mxswl_cn-wufljr highlight" style="color:#f73131;">的</span>能力<span class="mxswl_cn-oietyv highlight" style="color:#f73131;">不</span>言而喻，也从侧面体现SEM结合SEO可最大化提升品牌曝光率<span class="mxswl_cn-sjjdgr highlight" style="color:#f73131;">的</span>效果。从这<span class="mxswl_cn-ryzyht highlight" style="color:#f73131;">个</span>角<span class="mxswl_cn-jgzwnz highlight" style="color:#f73131;">度</span>分析，品牌网站并<span class="mxswl_cn-xyvucq highlight" style="color:#f73131;">不</span>会因为自然排名<span class="mxswl_cn-mkaljh highlight" style="color:#f73131;">中的</span>“Sitelink”而舍弃投放品牌专区，自然地，“Sitelink功能下线<span class="mxswl_cn-omvvdj highlight" style="color:#f73131;">是</span>因为影响<span class="mxswl_cn-grrlue highlight" style="color:#f73131;">百度</span>品牌专区”估计就<span class="mxswl_cn-ipprgs highlight" style="color:#f73131;">不</span>攻自破了。那么<span class="mxswl_cn-ysdrwd highlight" style="color:#f73131;">是</span>什么原因导致<span class="mxswl_cn-biwafx highlight" style="color:#f73131;">百度</span>在很短<span class="mxswl_cn-mfatcf highlight" style="color:#f73131;">的</span>时间内取消此“Sitelink”功能呢？让我们先从产品运营<span class="mxswl_cn-ggdxup highlight" style="color:#f73131;">的</span>角<span class="mxswl_cn-wimduv highlight" style="color:#f73131;">度</span>去摸<span class="mxswl_cn-eunpif highlight" style="color:#f73131;">索一</span>下这<span class="mxswl_cn-ytjije highlight" style="color:#f73131;">个</span>问题：所有产品在上线前会制定“产品需求”。此“产品需求”<span class="mxswl_cn-pkepbe highlight" style="color:#f73131;">不</span>单<span class="mxswl_cn-yxplmx highlight" style="color:#f73131;">是</span>针对用户，同时也包括<span class="mxswl_cn-ribhhs highlight" style="color:#f73131;">百度</span>自身。在产品<span class="mxswl_cn-hnypwt highlight" style="color:#f73131;">的</span>测试阶段收集到<span class="mxswl_cn-tfkork highlight" style="color:#f73131;">的</span>用户数据，可以改善产品<span class="mxswl_cn-blqzhz highlight" style="color:#f73131;">的</span>质量，同时制定下<span class="mxswl_cn-eqnsnt highlight" style="color:#f73131;">一</span>期<span class="mxswl_cn-nighur highlight" style="color:#f73131;">的</span>产品研发策略。那么当产品需求只能满足单方面或者满足部分<span class="mxswl_cn-aanyyx highlight" style="color:#f73131;">的</span>用户时，这样<span class="mxswl_cn-armtse highlight" style="color:#f73131;">的</span>产品<span class="mxswl_cn-dprlqg highlight" style="color:#f73131;">是</span>否有继续存在<span class="mxswl_cn-wukgdq highlight" style="color:#f73131;">的</span>价值？毕竟，<span class="mxswl_cn-elhmot highlight" style="color:#f73131;">国</span>内优秀权威<span class="mxswl_cn-ecsjhf highlight" style="color:#f73131;">的</span>网站屈指可数。再让我们从数据分析<span class="mxswl_cn-rjfsll highlight" style="color:#f73131;">的</span>角<span class="mxswl_cn-ibsauq highlight" style="color:#f73131;">度</span>去摸<span class="mxswl_cn-cagwve highlight" style="color:#f73131;">索一</span>下这<span class="mxswl_cn-sxpnjf highlight" style="color:#f73131;">个</span>问题：品牌专区下<span class="mxswl_cn-jqzfxs highlight" style="color:#f73131;">的</span>流量几乎可以被上图<span class="mxswl_cn-mmhycj highlight" style="color:#f73131;">中</span>前3<span class="mxswl_cn-onxaga highlight" style="color:#f73131;">个</span>位置回收。这<span class="mxswl_cn-zdpzfb highlight" style="color:#f73131;">个</span>流量<span class="mxswl_cn-tlgznd highlight" style="color:#f73131;">的</span>比例约摸占品牌专区流量总数<span class="mxswl_cn-mbjjvu highlight" style="color:#f73131;">的</span>80%-90%（按行业分，各网站略有<span class="mxswl_cn-tvdqii highlight" style="color:#f73131;">不</span>同），甚至更高。其下方<span class="mxswl_cn-pyqeqg highlight" style="color:#f73131;">的</span>“4”、“5”两部分内部链接<span class="mxswl_cn-kseqpq highlight" style="color:#f73131;">的</span>流量获取能力只占品牌专区流量<span class="mxswl_cn-ageutj highlight" style="color:#f73131;">的</span>10%-20%。而对于自然<span class="mxswl_cn-agynwe highlight" style="color:#f73131;">搜索</span>下“Sitelink”下<span class="mxswl_cn-dxpxnq highlight" style="color:#f73131;">的</span>内部链接，其点击率可以占领其“品牌词”自然<span class="mxswl_cn-uvxatb highlight" style="color:#f73131;">搜索</span>流量总数<span class="mxswl_cn-dcuzty highlight" style="color:#f73131;">的</span>30%-50%（按行业分，各网站略有<span class="mxswl_cn-hfydzb highlight" style="color:#f73131;">不</span>同）。类似地<span class="mxswl_cn-niaotk highlight" style="color:#f73131;">的</span>数据，比如：用户在同时含有品牌专区、Sitelink页面下<span class="mxswl_cn-vlrbrh highlight" style="color:#f73131;">的</span>对其他页面<span class="mxswl_cn-ibxpjr highlight" style="color:#f73131;">的</span>点击率、用户在同时含有品牌专区、Sitelink页面下<span class="mxswl_cn-zuuoqr highlight" style="color:#f73131;">的</span>视线焦点、同时含有品牌专区、Sitelink页面下<span class="mxswl_cn-gnovcx highlight" style="color:#f73131;">的</span>信噪比、蜘蛛抓取Sitelink频道链接精准<span class="mxswl_cn-nothig highlight" style="color:#f73131;">度</span>等。<span class="mxswl_cn-idrjis highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-yusbli highlight" style="color:#f73131;">搜索</span>部门都需要通过<span class="mxswl_cn-sfxozw highlight" style="color:#f73131;">一个</span>阶段<span class="mxswl_cn-wohrkd highlight" style="color:#f73131;">的</span>测试来获取这些数据，从而去权衡“Sitelink”功能<span class="mxswl_cn-qtkpdr highlight" style="color:#f73131;">是</span>否继续运营。当然，对这些数据<span class="mxswl_cn-qydecm highlight" style="color:#f73131;">的</span>处理<span class="mxswl_cn-vbpxus highlight" style="color:#f73131;">的</span>范畴也仅在于自然<span class="mxswl_cn-kyyklj highlight" style="color:#f73131;">搜索</span>结果页面<span class="mxswl_cn-mccwvn highlight" style="color:#f73131;">中</span>，<span class="mxswl_cn-zjimqn highlight" style="color:#f73131;">不</span>涵盖品牌专区<span class="mxswl_cn-bkxwdd highlight" style="color:#f73131;">搜索</span>结果页面。此阶段<span class="mxswl_cn-utrwwn highlight" style="color:#f73131;">的</span>“Sitelink”功能测试收集<span class="mxswl_cn-kubmbi highlight" style="color:#f73131;">的</span>数据以用来完善新版本<span class="mxswl_cn-qutdcz highlight" style="color:#f73131;">的</span>“Sitelink”展现功能。通过以上<span class="mxswl_cn-ziggbw highlight" style="color:#f73131;">的</span>分析，我们可以获知<span class="mxswl_cn-iircxe highlight" style="color:#f73131;">百度</span>“Sitelink”与品牌专区并<span class="mxswl_cn-jarpbx highlight" style="color:#f73131;">不</span>存在相互冲突<span class="mxswl_cn-tqywvt highlight" style="color:#f73131;">的</span>结果。现阶段<span class="mxswl_cn-zkqaks highlight" style="color:#f73131;">百度</span>“Sitelink”功能<span class="mxswl_cn-prbejy highlight" style="color:#f73131;">的</span>下线，将会预示在未来在<span class="mxswl_cn-rfdyew highlight" style="color:#f73131;">百度</span>站长平台<span class="mxswl_cn-yxkorh highlight" style="color:#f73131;">中</span>提供给站长可参考<span class="mxswl_cn-jtkzwb highlight" style="color:#f73131;">的</span>数据会更多。相信<span class="mxswl_cn-dxfnws highlight" style="color:#f73131;">百度</span>网页<span class="mxswl_cn-uotlhp highlight" style="color:#f73131;">搜</span>素可以通过收集到<span class="mxswl_cn-ruwgxx highlight" style="color:#f73131;">的</span>数据进<span class="mxswl_cn-ckvnot highlight" style="color:#f73131;">一</span>步<span class="mxswl_cn-zptanw highlight" style="color:#f73131;">的</span>完善用户<span class="mxswl_cn-bajbda highlight" style="color:#f73131;">的搜索</span>体验。深入分析<span class="mxswl_cn-xpkztd highlight" style="color:#f73131;">百度</span>, “sitelink”功能取消原因-北京seo服务</p>
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