营销之父：Philip Kotler的10条营销原则-之父-学习网-原则-Philip-Kotler-关键词优化-猫先森网络

“Philip Kotler是谁？”当然，在互联网时代，我不能简陋地用百度搜索“ Philip Kotler”的名字来了解他。相反，我读了Philip Kotler所著作的几本书，并把我在营销课程里所学到的知识进行总结。Philip Kotler的营销原则深入研究了消费者的行为，为什么人们会以某种方式摸索，以及您如何倾听客户并调整产品。随着我越了解Philip Kotler，我越爱慕网络营销这方面，这最终影响了我所遵循的道路。科特勒认为，营销是经济学的重要组成部分，并认为需求不仅受到价格的影响，还受到广告，促销，销售人员，中间人和分销渠道的影响。实际上，没有人不知道Philip Kotler是营销之父，这就是为什么我们不能忽视营销之父所提供的10条原则。1.认识到权威和消费者：信息无处不在，消费者对他们感爱好的大多数产品了如指掌。我们必须为客户提供最佳解决方案，成功建立长期合作关系的机会。2.开发直接指向目标的报价：寻找利基市场，然后确保这个利基市场。3.从客户的角度设计营销策略：一旦我们明确了我们的产品细分，建议关注我们为客户提供的价值介词，而不是我们产品的功能。4.关注产品的分销/交付方式，而不是产品本身：建议问我们自己是否能找到重新定义分销网络和交付方式的方法，为用户提供更多价值。5.与客户共同创造更多价值：公司的角色发生了变化。新的营销应该专注于与客户合作，以便共同创造新的和独特的方式来诞生价值。因此，建议与客户以及我们产品的消费者社区建立对话。6.使用消息来接触客户：至于我们的营销活动，科特勒特殊强调营销抉择，这是一个很好的方式，客户指示是否接收这种类型的广告，并不缺乏我们为什么不渴望这样。7.制定指标并分析投资回报率：科特勒强调了控制面板的重要性，它使我们能够准确地了解销售过程中涉及的每个因素的演变情况。8.营销自动化：科特勒告诫说，营销虽然需要高科技，但并不是所有公司都能达到同样的程度。9.专注于创造长期资产：创建长期资产的六个关键因素：诚实对待我们的品牌对我们的客户诚实提供优质的服务与股东维持良好关系注意我们的智力资本创造企业声誉。10.将营销视为一个整体：营销影响公司的所有流程。营销决策影响客户，公司成员和外部合作伙伴，我们必须共同确定公司的市场前景。相关文章推举SEO使SaaS业务受益的5个理由软件即服务（SaaS）是一种商业模式，客户可以付费使用远程计算机上托管的软件。如今，SaaS领域比以往任何时候 […]...营销4.0是什么以及如何在业务中应用它互联网的使用每天都在增长，2018年底中国互联网用户已超过7.5亿。随着这种媒介的增长及其互动的可能性，营销需 […]...2020年不可忽视的8种SaaS营销趋势软件即服务（SaaS）始于1960年代，但直到最近才进入大多数人的词典。SaaS也称为云运算，是一种商业模式， […]...情商和在线营销之间有什么关系？情绪智力（EI），情感领袖（EL），情商（EQ）是个体识别自己和他人情绪的能力，分辨不同情绪并适当地标记，使用 […]...什么是网络营销？个人在线营销指南无论企业的业务发展方向如何，网络营销往往都是获得目标市场最廉价的方式之一，网络营销“E-Marketing”可 […]...营销之父：Philip, Kotler的10条营销原则

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